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AI Marketing Operations Agency

Build AI Marketing that Compounds.

Build the practical marketing operating layer that turns ambitious teams and fragmented AI activity into compounding growth.

Try marketing that’s Human-led, Agent-run and Always learning.

Get StartedWhy Bother
Who are we

Southerly is an AI marketing operations build partner.

We help CMOs combine AI and human craft across every workflow, deploying tailored agents whose capabilities compound over time. We help turn teams, experience and guardrails into agentic engines for growth.

Ask us anything
Dan Sutherland and Kenn Coleman
Start simply

Score how visible your website is to your customers’ AI.

AI assistants are already answering questions about your business. They see a much plainer version of your site than your customers do, and anything they miss, they cannot recommend.

The stats

AI marketing adoption is everywhere, but market growth hasn't followed.

2.67 / 6Average AI maturity, Australian market
6%Report a fully documented AI roadmap
84%Not satisfied with the results of their plan

ACAM 2026 benchmark · Australian market

The gap isn't enthusiasm or budget. It's infrastructure — a shared operating model that holds while the technology keeps moving.

The ladder

No shortage of ambition. A shortage of operations.

126 Australian CMOs, scored across seven drivers of AI maturity on a six-level scale. The industry climbed a level this year. Nobody reached the top two.

  1. 2%Early beginnerPresent, but unmanaged
  2. 32%Established beginnerInterest is growing, discipline is not
  3. 50%Early emergingMomentum without coordinationThe biggest shift since 2025.
  4. 17%Mature emergingValue is visible, but fragile
  5. 0%Early advancedEmbedded in how marketing works
  6. 0%Leading advancedA controlled advantage

Closing the AI Maturity Gap · ACAM + Kantar, July 2026

Products

Build your custom AI marketing ops stack

Establish your AI marketing foundation tailored to your team workflows. Then activate any engine your strategy calls for.

Like more info?Book A Call
01 · Engine

Foundations

The engineering layer everything else attaches to — backlog, integrations, schema, guardrails and goals.

02 · Engine

Context system

Your organisation made machine-readable, loaded into every agent before it starts.

03 · Engine

Content engine

Drafts arrive with sources attached — ready to approve, not fact-check.

04 · Engine

Website engine

Your site generated from the corpus. Preview, version, rollback — for marketers.

05 · Engine

AEO engine

Presence in search and in AI answers — built to hold a position, not just rank.

06 · Engine

Market intelligence

Open data scored into account signals; a play fires when an account crosses a threshold.

Agent benchmark

We test 200+ agents so you don’t have to.

Tell it your workflow and your brief. You get the agent and skill that scored best on work like yours. We re-score whenever the AI changes.

Run It Free
Who we partner with

Systems for your scale

Our modular approach to AI marketing is adaptable to different business scales, tech stacks and team sizes.

For growth leadersScale-up Founders

“I need commercial growth and global reach, at pace. But I can’t hire my way there. I need a marketing operation that punches well above our headcount, and I want to build it right from the start.”

Let’s build
For CMOs & directorsEnterprise Transformers

“Marketers are embracing AI tools individually. But it sits outside team workflows, without guardrails, and is not moving the needle on KPIs or our AI roadmap.”

Let’s talk
How we work

Compound Marketing

Most marketing starts from scratch every time. That’s not how we roll. We help CMOs integrate AI workflows and human craft to build self-improving growth engines.

Human judgement stays in the loop at every stage.PeopleAgents
01Diagnose

Mapping goals, workflows, auditing constraints, and locating immediate operational blockages.

02Brief

Writing precise definitions of success, guarding brand parameters, and scoping requirements.

03Make

Constructing and training custom agent networks designed exclusively for your tech stack.

04Steer

Active human governance. Marketers oversee agent loops, keeping quality uncompromised.

05Compound

As processes run, the system logs structured knowledge, compounding speed and quality over time.

Working with us

Start from where your maturity actually is.

Diagnose

An ACAM-accredited baseline across strategy, operations, technology and org change — re-run quarterly so you can show the needle moved.

Explore
Train

A nine-week programme that builds your team's capability to brief, steer and govern agentic work.

Explore
Deliver

Fixed-scope sprints on the same foundation — the operating layer first, then each capability with an end date.

Explore
Start here

Watch our own marketing operation run on agents.

A live walkthrough of the system running Southerly. You’ll see the agents working, where our team steps in to steer, and what we’d do differently.

Book A Demo