Marketing deserves the same engineering that product gets.
Organisations can now generate far more than they can judge, integrate or trust. Marketing operations rarely get the investment in innovation that product and service development do — so Southerly is built on two beliefs.
01Bring more engineering discipline to marketing
- Marketing GIT + Testable
- Spec driven development
- Governance + release management
- Self-building backlog
02Marketing should be as innovative and scalable as what it sells
- Human Craft + AI Drive
- Team AI Agents and Skills
- Self-optimising experiences
- 1:1 Personalisation + Journeys
Enterprise martech, rebuilt.
The team behind Southerly has rebuilt enterprise martech at Vocus, Sensis, eBay, PayPal, Target, Beyond Blue and World Vision — and runs agentic ventures where agents plan, build and optimise daily.
We run Southerly on the operation we sell. Features are briefed into a backlog; agents build for review and handle the repeatable work, so our time goes to the parts that matter: craft, design thinking, product, growth, coaching. Every engine is proven here before it goes near a client.
A designer and a marketer, both engineers.
Full-stack designer and engineer. Founder of agentic ventures.
Full-stack marketer and engineer, accredited through ACAM, the Australian Centre for AI in Marketing. Certified across the Salesforce and Oracle ecosystems.
A live walkthrough of the system running Southerly. You’ll see the agents working, where our team steps in to steer, and what we’d do differently.
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